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| Bold Apathy |
Throughout the Fiona Ayerst Underwater Photography Internship, many interns will learn how to take eye catching shots that will set them apart from other photographers.
But one thing many may miss is the most important part of any business, a customer catching personality and good communication.
It is by word of mouth that many photographers are brought more business. But to gain more influence in the area where consumers rule, the photographer needs to excel above and beyond the standard experience that a customer can have in any one business.
Fiona Ayerst's internship practically trained us to use good communication and have a friendly personality by placing us in situations where we needed to foster such enthusiasm and satisfaction in both the client and associated players.
When I first began working with an underwater model, it was necessary for me to clearly explain to the model what was needed in order to produce the photo I wanted and help her feel more natural in a photo shoot she was unsure of. By answering her questions calmly and accurately about the kind of water in the pool and detailing how the shoot would maneuver, she was put to ease and ready to work.
I learned to not only to direct a shoot with one model, but to direct an entire morning of shoots. In this position, I needed to communicate in order for all of the pieces of the shoot to harmoniously work together. To do so, I needed to be confident, approachable, direct, and compassionate when things went wrong with the models or photographers. With these characteristics, I was able to please my co-workers, models, and the potential customers who were standing around.
Finally, I learned how to communicate with parents or spouses of those who I would be shooting. To communicate well with these people is of the utmost importance, because if done poorly- your momentary model will disappear. When we went to the township above Mossel Bay, South Africa, our plan was to shoot children and families in the streets or town houses. Instead, I found two children on the side of the road with their father, and without a moment of hesitation, explained who I was and asked of the possibility of taking photos of his children. He agreed, and after a couple shots of his children, I let them all see the photographs I was producing, so that they would be inspired to model more. The satisfaction the family was given by my sensitivity allowed me to continue capturing fantastic shots of children in the township and even underwater.
Sinikka Roinila
It is by word of mouth that many photographers are brought more business. But to gain more influence in the area where consumers rule, the photographer needs to excel above and beyond the standard experience that a customer can have in any one business.
Fiona Ayerst's internship practically trained us to use good communication and have a friendly personality by placing us in situations where we needed to foster such enthusiasm and satisfaction in both the client and associated players.
When I first began working with an underwater model, it was necessary for me to clearly explain to the model what was needed in order to produce the photo I wanted and help her feel more natural in a photo shoot she was unsure of. By answering her questions calmly and accurately about the kind of water in the pool and detailing how the shoot would maneuver, she was put to ease and ready to work.
I learned to not only to direct a shoot with one model, but to direct an entire morning of shoots. In this position, I needed to communicate in order for all of the pieces of the shoot to harmoniously work together. To do so, I needed to be confident, approachable, direct, and compassionate when things went wrong with the models or photographers. With these characteristics, I was able to please my co-workers, models, and the potential customers who were standing around.
Finally, I learned how to communicate with parents or spouses of those who I would be shooting. To communicate well with these people is of the utmost importance, because if done poorly- your momentary model will disappear. When we went to the township above Mossel Bay, South Africa, our plan was to shoot children and families in the streets or town houses. Instead, I found two children on the side of the road with their father, and without a moment of hesitation, explained who I was and asked of the possibility of taking photos of his children. He agreed, and after a couple shots of his children, I let them all see the photographs I was producing, so that they would be inspired to model more. The satisfaction the family was given by my sensitivity allowed me to continue capturing fantastic shots of children in the township and even underwater.
Sinikka Roinila
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